By Lizabeth Cohen
Trumpeted as a method to advertise the overall welfare, mass intake fast outgrew its monetary ambitions and have become synonymous with patriotism, social equality, and the yankee Dream. fabric items got here to embrace the promise of the US, and the ability of customers to buy every little thing from vacuum cleaners to convertibles gave upward push to the facility of electorate to buy political effect and influence social switch. but regardless of indisputable successes and extraordinary affluence, mass intake additionally fostered financial inequality and the fracturing of society alongside gender, classification, and racial traces. In charting the complicated legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential book.
From the alternate Paperback edition.
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen